How to Survive New York Fashion Week in Style

New York Fashion Week gets a facelift this season with a new venue and sponsorship. After a good run at Lincoln Center with Mercedes Benz, NYFW is off to a new home at the Skylight at Moynihan Station under IMG. With a jam packed schedule, shows start first thing in the morning, run all day, and are interspersed with blogger breakfasts, brand marketing events, and let's not forget the amazing after parties. So how’s a fashionista to keep up? Here are 13 ways to not only survive New York Fashion Week, but rock it in style!


Outfit prep

Minimize your morning routine and maximize your sleep time with grab and go outfits, prepped for each day. And in true New York fashion, be sure to incorporate as much black as possible.

A good night's sleep

Not only is a full night of rest necessary to maintain energy for the long days of New York Fashion Week, but it also will keep your face camera ready at any moment (and let’s be honest, we all want to end up on a street style blog). Look your best by sleeping with a Perpetual Shade sleep mask for a solid night’s rest.

Strong coffee

Of our favorites, Blue Bottle Coffee and La Colombe are the closest to both official NYFW locations. Choose Blue Bottle Bryant Park for Skylight at Moynihan Station shows, and La Colombe Hudson Square for the shows at Skylight Clarkson Square. Start a tab and keep ‘em coming.


Contrary to popular belief, fashion people do eat! You need food to stay energized and sharp. Downtown may have a plethora of options to choose from for any meal, but Midtown is no place to be grabbing grub, so if you want better eating options in between shows uptown, Hell’s Kitchen is not too far and has plenty of cuisine options. We recommend anything Thai, but there are a variety of Hell’s Kitchen restaurants for any mood.

Stay Social

Last but not least, you absolutely cannot properly experience New York Fashion Week without social media. Follow along your favorite brands’ social media platforms for behind the scenes sneak peeks, live streaming of the fashion shows, and more.

You can also follow Perpetual Shade on Instagram and Snapchat @PerpetualShade comment along and keep us posted on your New York Fashion Week fun!

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